2020 Spring SOCIOL 121 001 LEC 001

Innovation and Entrepreneurship: Social and Cultural Context

Course Level
Undergraduate
Section Type
Lecture
Instructor(s)
Course Times
MoWeFr 10:00am - 10:59am
Course Units
4
Course number
121
Course CCN
21754
Course Location
Kroeber 160
Course description

This course will examine the social and cultural environment that enables or hinders the innovation process in business. The course starts by reviewing how companies can create and foster innovative cultures and organize for innovation, and reviews differences between countries in innovativeness. It continues by examining the factors which influence whether innovations are or are not adopted. It addresses some social and ethical issues of innovation, examines the social role and context of entrepreneurs, and closes with some case studies.