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Welcome to Berkeley Sociology

Berkeley’s Sociology Department is known around the world for its excellence in research and teaching. Our faculty advance cutting edge research and teach in most sociological specialities. Our PhDs are leaders in universities and research centers across the US and in many other countries. And our BAs populate the ranks of innumerable professions, bringing with them the skills and special perspective of Berkeley sociology. 

We are proud to make these contributions from the world’s leading public university. At Berkeley, we combine intellectual rigor with a commitment to public service through our research, teaching, and service on campus and beyond. 

For the past six decades, Berkeley’s Sociology Department has consistently been ranked among the world’s top sociology departments. Our graduate program is ranked #1 in the latest U.S. News and World Report, and our undergrad degree is currently the best in the US according to College Factual and features on Grad Reports’ Best College List 2020.

Faculty Spotlight
Michael Rodríguez-Muñiz
Associate Professor
Race and Ethnicity, Sociology of Knowledge and Culture, Latinx Politics and Identity, Political Sociology, Du Boisian Sociology, Ethnographic and Qualitative Methods
Danya Lagos
Assistant Professor
Sex and Gender, Demography, Survey Methods, Health, Social Change, Embodiment
Martín Sánchez-Jankowski
Professor
Sociology of poverty, race and ethnicity, social violence, methodology
In Memoriam
Albert Einstein (1941)
Albert Einstein (1941)
EMERITUS PROFESSOR

Prof. Einstein served graduate students as a model of prudence in remaining unfashionably true to the grand…

Faculty Publishing
[homepage] colloquium

Departmental Colloquium Series

Wai Kit Choi, "Empire, Psychological Warfare, and the Allure of Behavioral Modification"

Monday, September 25, 2023 - 2:00 pm - Monday, September 25, 2023 - 3:30 pm
Blumer Room - 402 Social Sciences Building & Via Zoom

In the Western, or more specifically, U.S.-dominated social sciences, people of color outside or within the West have historically been reduced to “research subjects,” and their role as knowledge producers has been marginalized. Precipitating such practices was the European and U.S. formal colonization of different parts of the world. In recent decades, there have been efforts to decolonize social science. Does greater “inclusion” of scholars of color within the existing knowledge production system achieve the decolonization goal? Or does the U.S. fundamentally reproduce the same hierarchical power relations within its informal empire through such “inclusion”? To address these questions, I will introduce the concept of “control by manipulation,” which is divided into “psychological warfare” and “behavioral modification,” and sketch a model of the way the U.S. has exercised manipulative control from the end of World War II to the present. From this model, I will develop an account of the relationship between the U.S. empire and knowledge production that will help address the question of “inclusion.”